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Each action we take on online platforms is commodified; actions are translated into data of monetary value for tech giants such as Facebook, Google and Apple. Privacy concerns not just the the data we keep online, but every action we take as well. This puts privacy, which is valued by the individual in direct opposition to profit, especially for Google which I have argued for decades is an advertising platform first and foremost, and a search engine second. So last week when the headline “Google to give people more power over their personal data” appeared in the Guardian, I read on with hesitancy. How much do Google developers really care about Privacy by Design?

Last month Apple introduced greater controls to app tracking, which at face value seems like a strong commitment to Privacy by Design. However, on learning that allowing users to turn off app tracking has a significant impact on competitor Facebook, I can’t help but be skeptical that corporate competition is the underlying motivation for this. Facebook is predictably vehemently opposed to turning off app tracking and is now presenting itself as an unlikely champion of small business.

In the context of all of this, what is Google proposing to offer consumers in terms of privacy? To be honest, on reading a summary of the developments proposed at last week’s conference I was slightly underwhelmed, as Google is limited to how much privacy tracking they lose without impacting their advertising business. The one area of interest for me was the discussion of subscription services where, like with YouTube, users pay for ad-free content. This may be inevitable should Google make a serious commitment to Privacy by Design.

It seems the old adage “If the service is free, the product is you” could never be more true.

Thinking about migrating to Microsoft 365? Our trusted partners Active Nav are running a webinar focused on the 6 steps to take before migrating to M365 on May 19, 2021 at 02:00 PM.

To register and for more information click here.

Our Director Noeleen Schenk is presenting at the Federation of Small Business event Get the Tools to Future Proof your Business.

The FSB have created this event to help small businesses plan for reopening after lockdown. “As you reopen your business and look to the future make sure you have all the tools to hand to make the most of opportunities as they arise. This event will talk you through some top tips on how to ensure you have all the information you need at your fingertips to ensure you can take the most successful decisions for your business“.

Noeleen will be talking to members about how looking after your information is not just the preserve of larger organisations, but also vitally important for small businesses, and can help them protect their business from unexpected shocks.  The presentation will focus on what they need to consider, in small practical steps. 

Join Noeleen and and Federation of Small Business on Wednesday 19 May 2021, from 10:00 – 11:00. Book here for the online event.

Recently Metataxis held a successful round table webinar in conjunction with Xillio, exploring Microsoft’s Project Cortex. Specifically SharePoint Syntex, using AI can support the identification and harnessing of organisational knowledge through providing context to your information.

We were delighted with the response received, and a pleased to share the link of the recording for you to enjoy.

Please click here to view the recording.

Metataxis are proud to partner with Xillio and host an interactive webinar.  We will be looking at how Microsoft’s Project Cortex, and specifically SharePoint Syntex, using AI can support the identification and harnessing of organisational knowledge through providing context to your information.  Having a solid information architecture is a foundational part of having strong AI experiences, and being able to realise the benefits promised by the technology, while reducing user burden.  We will explain how you can design an information architecture and an information governance framework that could be leveraging Project Cortex to its fullest extent.

Wednesday January 13, 3 pm BST (4pm CET) – Project Cortex – Information Architecture and Governance Essentials.

We would be delighted if you could join us.  Please register using the link below:

https://www.xillio.com/landing-page/roundtable-project-cortex-essentials-that-you-didnt-think-of